Postal Marketing & Sales Vertical: NAPE Highlights Practical Challenges, Seeks Policy Changes
NAPE Raises Concerns Over New Marketing & Sales Vertical Seeks Directorate-Level Intervention
📌 Latest Update
The National Association of Postal Employees (NAPE), Group 'C', Rajasthan Circle has submitted a detailed representation to the Secretary General, FNPO, highlighting several practical challenges in implementing the newly created Marketing & Sales Vertical in the Department of Posts. The association has requested immediate intervention at the Directorate level to address operational concerns before implementation.
According to the representation dated 12 July 2026, the association referred to the Directorate's Office Memorandum regarding the creation of a separate Marketing & Sales Vertical. While appreciating the Department's objective of increasing business and improving customer outreach, NAPE has stated that several provisions require reconsideration to ensure smooth implementation at the field level.
Download NAPE Marketing & Sales Concerns PDF
📋 Background
The representation has been submitted by Shri Pradeep Vashishtha, Regional Secretary (Southern Region), NAPE Group 'C', Rajasthan Circle, addressed to the Secretary General, FNPO. It seeks Directorate-level intervention to resolve practical issues that may affect employees working under the newly created Marketing & Sales Vertical.
📌 Purpose of the Representation
- Support the Department's revenue enhancement initiatives.
- Highlight operational difficulties faced by field staff.
- Suggest practical modifications before implementation.
- Ensure smooth functioning of the Marketing & Sales Vertical.
⚠️ Major Issues Raised by NAPE
1️⃣ Out-of-Division Postings
The association has expressed concern over the provision allowing employees selected for Marketing & Sales assignments to be posted outside their parent division.
- Marketing depends heavily on local public relations.
- Knowledge of the local market is essential.
- Employees posted outside their home division may lose established customer networks.
- The provision may discourage employees from opting for Marketing & Sales assignments.
2️⃣ Petrol, Travel & Mobile Allowances
The representation points out that the policy does not clearly specify reimbursement for day-to-day operational expenses required for marketing activities.
- Petrol expenses
- Travelling allowance
- Mobile charges
- Internet/Data expenses
3️⃣ Strengthening Back-Office Operations
The association has observed that while the Marketing Vertical focuses on bringing new business, the existing back-office system must also be strengthened to process additional workload efficiently.
- Bulk Parcel Processing
- Customer Care Services (CCS)
- Opening New Accounts
- Timely Processing of New Business
Without adequate strengthening of back-office operations, increased business generation may result in delays and affect customer satisfaction.
4️⃣ Performance Evaluation & Premature Reversion
NAPE has also raised concerns regarding the provision for premature reversion due to unsatisfactory performance.
Marketing requires time to establish customer relationships and generate sustainable business. Therefore, employees should be provided with a reasonable stabilization or gestation period before performance evaluation begins.
5️⃣ Digital Tools & Counter Staff Protection
The representation recommends providing adequate infrastructure and ensuring that counter operations are not adversely affected.
- Laptops
- Tablets
- Corporate SIM Cards
- Digital Marketing Tools
- Adequate Counter Staff Strength
The association has requested that shortages of Postal Assistants and Sorting Assistants at counters should be addressed before deploying staff to field marketing activities.
📋 Key Requests to the Directorate
| Issue | Requested Modification |
|---|---|
| Posting Policy | Prefer Home Division Postings |
| Operational Expenses | Clear Petrol, Travel & Mobile Allowances |
| Infrastructure | Provide Laptops, Tablets & Corporate SIMs |
| Performance Review | Provide Stabilization Period Before Evaluation |
| Back Office | Strengthen Internal Processing Capacity |
| Counter Operations | Protect Counter Staff Strength |
📢 Why These Suggestions Matter
According to the representation, addressing these concerns before implementation will help improve the effectiveness of the Marketing & Sales Vertical, ensure smoother field operations, and protect the interests of both employees and customers.
📌 Summary
- ✔ Support for the Marketing & Sales Vertical in principle.
- ✔ Request for practical modifications before implementation.
- ✔ Clarification on allowances and operational expenses.
- ✔ Preference for home division postings.
- ✔ Better digital infrastructure for field staff.
- ✔ Protection of counter staff strength.
- ✔ Reasonable performance assessment period.
❓ Frequently Asked Questions (FAQs)
1. Who submitted this representation?
The representation was submitted by NAPE Group 'C', Rajasthan Circle to the Secretary General, FNPO.
2. What is the main concern?
The association has highlighted several practical challenges in implementing the new Marketing & Sales Vertical and requested suitable modifications.
3. Does NAPE oppose the Marketing & Sales Vertical?
No. The representation supports the objective of increasing revenue but seeks practical improvements to make the policy more effective.
4. What allowances have been requested?
The association has sought clear guidelines on petrol, travelling, mobile and internet reimbursements.
5. Has the Department accepted these suggestions?
The document is a representation submitted for consideration. Any policy changes will depend on the decision of the competent authority.
📌 Disclaimer
This article is based on a representation submitted by the National Association of Postal Employees (NAPE), Group 'C', Rajasthan Circle. The views and suggestions mentioned are those contained in the representation and do not constitute an official decision or policy of the Department of Posts.