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DOP Special Campaign 3.0 (Swachh Bharath) 2023

Department of Posts (DOP) whole heartedly embracing the concept of Cleanliness in Special Campaign 3.0 (Swachh Bharath).


The Department of Posts is continuing its “whole of country wide” efforts on Swachhtta as part of the Special Campaign 3.0 covering 1.60 lakh post offices in its network. The implementation phase of the Special Campaign 3.0, being coordinated by the Department of Administrative Reforms and Public Grievances for the Government of India focuses on space management, workplace environment improvement and service experience enhancement for employees and citizens across various touchpoints and channels.


The implementation phase, formally launched by the Department with a Synchronized National Plantation Drive on October 2nd at 11:00 AM, is now in full steam implementation, with the following major targets in view:


1. Resolution of 72,000 public grievances,


2. Creation of 852 wall arts to promote local flavor of the nationwide network with focus on the theme of Swachhta


3. Review and possible weeding out of 72,468 files


4. 165 high visibility sites to supplement the basic Swachhta protocol adherence across the entire network

In first week of the campaign, achievements include resolving 21,547 public grievances, cleaning 17,449 identified sites, and generating around Rs 17,00,000/- revenue from scrap disposal. Approximately 1 lakh sq. ft. of space is expected to be freed, with some circles repurposing it for creches and recreation clubs.


The Department of Posts is moving forward to discover new levels of service quality and standards that can be achieved starting with the basic premise of Swachhta as the starting point for quality assurance through its people, processes, digital platform and the physical network. It would be interesting to see the achievements by 31 October 2023 through this relentless and untiring teamwork by its committed contingent of “Dak Sewaks” at levels and layers of its service network.


Creche devolped by repurposing of space freed-CPMG Office, Bengaluru, Karnataka. Wall-Art at Kurkshetra, HPO, Haryana.


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