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IPPB Premium KHATA MAHA-Login of 3-Days (21st to 23rd September, 2022) | 19000+ Micro ATM are enabled to source Premium Khata

No.PB-06/3/2022-PBI-DOP-Part (2)

(PBI Division)

Dated 20 September 2022

Sub: Premium KHATA MAHA-Login 3-Days (21-23 September, 2022)

I am directed to state that keeping in view of a thumping success of 1st edition of the Premium Khata 2 day Maha-Login conducted during the agth and 13th September, 2022, IPPB has proposed to conduct another Maha-Login for the Premium KHATA MAHA-Login of 3-Days (21st to 23rd September, 2022).

2. Presently approximate 19,000+ MATM end users are enabled to source Premium KHATA through their mobile devices and hence to inculcate the habit of regular sourcing Premium KHATAs observing such Maha-Login is beneficial. The target of the MAHA-Login days is primarily based on minimum 60% activations of the 19,000+ MATM End users and minimum 15-Premium MATM EU per day.

3. In addition, Group Personal Accident Guard presently offered only to IPPB customers is also getting high acceptance in the market. Many Circles and Regions are identifying Non IPPB customers, opening Premium account and offering PA product to these customers. Both the products are being offered as bundle product. This will ensure customer stickiness with Bank for long term & ensure additional revenue. It is highly beneficial for end user activation and also improves end user incentive. Circle-wise MAHA-Login target for Premium KHATA and Personal Accident Guard General Insurance are enclosed at Annexure-I and Annexure-II respectively. Further, reward and recognitions for both the products are at Annexure-III and IV.

4. In view of above, all HoCs are requested to extend their kind support to this Special Drive for acquiring maximum business from Premium KHATA and Group Accidental Personal Guard.

(Mithilesh Kumar Mandal)

Assistant Director General (PBI-II)

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