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India Post

IPPB Loan Mahotsav - Axis Bank Asset Lead Referrals (1st August to 20th August 2022)

No. PB-01/12/2022-PBI-DOP

Government of India

Ministry of Communications

Department of Posts

(PBI Division)

Dak Bhawan, New Delhi

Dated 29th July 2022


(Andhra Pradesh, Delhi, Gujarat, Telangana and Uttar Pradesh)


Download IPPB AXIS Banks Loan Mahotsav in PDF

India Post Payments Bank(IPPB) is organising LOAN MAHOTSAV- AXIS BANK ASSET LEAD REFERRALS for customer in Uttar Pradesh, Andhra Pradesh, Telangana, Gujarat and Delhi circle.

2. The loan lead referral is new concept whereby our end user shall be able to refer customers for availing various type of loans. IPPB has entered into agreement with few lenders including AXIS, HDFC & many others. The basic purpose of the Loan Mohatsav is to activate end users and train them about lead referral activities. The Mohatsav is organized to celebrate Azadi ka Amrut Mahotasav and targeted to enable disbursement of Rs.75 Crore in August 2022. The details of the Loan Mahotsav and Circle wise targets are given below: -

1. Campaign Period- 1st August to 20th August 2022

2. Exclusive camps for generating leads for Axis Bank credit products at prominent places across all HOs/SOs.

3.  2W/4W will be displayed at the selected camp locations. IPPB teams will coordinate with Axis Bank teams for the logistics.

4. Exclusive Marketing creatives will be provided for printing, display and distribution.

5. Each branch is supposed to organise minimum 15 camps during this period.

6. Each IPPB branch to generate minimum 250 quality leads during the period through minimum 15 camps across HOs/SOs/ RWAs/Government offices etc. Every branch must be activated in terms of disbursal during this period.

7. Sourcing End-users (Postman/GDS) will be rewarded with additional incentives in the form of sales enablement Kit.

8. Reward & recognition for IPPB branches on achieving certain targets.

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