India Post Marketing Toolkit: Empowering the Field with Product Value Points
In its mission to transform post offices into vibrant hubs of service, India Post continues to empower its marketing and supervisory officers through structured knowledge dissemination. The India Post Marketing Toolkit stands as a dynamic and comprehensive resource for field-level officers—Marketing Executives, Inspectors/ASPs, and PS Group-B/Assistant Directors—serving as both a product guide and campaign planning tool.
Download India Post Marketing Toolkit: Empowering the Field with Product Value Points in PDF
Aligned with the vision of the Hon’ble Minister of Communications, this toolkit encapsulates product value propositions, service features, and customer-focused messaging for key offerings such as Speed Post, India Post Parcel, POSB schemes, PLI/RPLI, IPPB, and international services (EMS & ITPS). Additionally, it positions Philately as a strategic public engagement and branding avenue.
Core Product Value Points
Speed Post (Documents & Parcels)
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Dual Utility: Caters to both documents and parcels.
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Priority Transmission: Flown by default; surface used only if faster.
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Guaranteed Speed: Offers assured faster delivery than ordinary post.
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Value-Added Services: Pickup, tracking, POD, insurance, and COD options.
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Volume Pricing: Charges based on volumetric/gross weight.
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Reliable Delivery: Address-specific delivery, with compensation for delays/loss.
India Post Parcel
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Heavy Lifting: Accepts parcels up to 35 kg, with ample size allowance.
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Pan-India Service: Deliverable across the country.
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Traceable & Accountable: Tracking and delivery confirmation available.
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Multiple Payment Modes: Via franking, stamps, or digital means.
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Security Protocols: Standardized packaging and declarations for safety.
Post Office Savings Bank (POSB)
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Government Assurance: All schemes are backed by the Government of India.
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Wide Scheme Variety: From RD and TD to PPF, SCSS, SSA, NSC, and KVP.
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Tax Benefits: Section 80C deductions and Section 80TTA interest exemptions.
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Low Entry Threshold: Inclusive schemes starting from ₹100.
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Digital & Doorstep Access: Online services and IPPB integration.
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Portable Accounts: Transferable across 1.6 lakh+ post offices.
PLI / RPLI
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Trust of India Post: Operated by the Department of Posts under MoC.
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Better Returns: High bonus and guaranteed maturity benefits.
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Affordable Premiums: Especially beneficial for rural populations.
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Flexible Plans: Wide range of policies for varied life goals.
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Loans & Surrender Options: For emergencies and flexibility.
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Digital Enablement: Online payments for PLI, doorstep access for RPLI.
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Social Coverage: RPLI reaches farmers, artisans, and rural workers.
India Post Payments Bank (IPPB)
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Unrivalled Reach: Access points in 1.4 lakh+ locations.
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Doorstep Delivery: GDS delivers services using biometric authentication.
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Financial Inclusion: DBT, pension, and welfare payments enabled.
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No-Frills Accounts: Zero-balance accounts with instant activation.
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Digital Suite: Mobile app, UPI, SMS banking, QR card support.
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Third-Party Services: Bill pay, insurance, recharges, and more.
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CSC Collaboration: Digital empowerment via Common Service Centres.
International Services: EMS & ITPS
EMS (International Speed Post)
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Global Reach: Delivery to over 100 countries.
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High Speed & Trackability: Fastest postal export service with full tracking.
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Ideal for E-Commerce: Amazon, Etsy, and other platform sellers benefit from priority handling.
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Business & Personal Use: Suitable for documents, merchandise, and student applications.
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Insurance & Compensation: Upto ₹1 lakh cover and compensation for loss/damage.
ITPS (International Tracked Packet Service)
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Economical & Trackable: Designed for lightweight e-commerce exports.
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2 kg Limit: Ideal for garments, accessories, and documents.
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Customer Incentives: Volume discounts and pickup facilities.
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Suited For: Startups, artisans, individuals, and small sellers.
Philately: Culture, Creativity, Commerce
Far beyond a collector’s passion, Philately is India Post’s most powerful storytelling and brand engagement tool. It links education, heritage, and national pride.
Campaign Objectives
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Promote Deen Dayal SPARSH Yojana in schools.
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Conduct philately exhibitions and workshops.
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Reach out to tourists, students, collectors, and cultural institutions.
Target Audiences
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School children, Civil Services aspirants.
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Collectors' clubs and tourists.
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Museums, tourism departments, and local event organizers.
Campaign Ideas
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“My City, My Stamp” contests in schools and communities.
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Mini Stamp Exhibitions in malls, museums, and government buildings.
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School Wall Philately murals and permanent stamp displays.
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Philately on Wheels and Tourist Stamp Corners for outreach.
Real Campaign Inspirations
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“Stamps of Unsung Heroes” – Maharashtra Circle.
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“Philately on Wheels” – Haryana.
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“Collector’s Day” – Kerala.
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“School Stamp Clubs” – SPARSH model nationwide.
“Philately builds India Post’s brand, inspires cultural pride, and creates lifelong public connections.”
Executing Impactful Local Campaigns
Monthly Themes
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August – Independence through Stamps
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October – Gandhi Stamp Week
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January – Republic Day Stamp Design
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April – School Club Re-Opening
Promotional Tools
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SPARSH kits, posters, banners
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QR-linked videos, newsletter inserts
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Local press, social media outreach
“Think beyond the post office – take India Post to the people: in schools, malls, colleges, and tourist sites.”
Conclusion: From Delivery to Development
The India Post Marketing Toolkit is not just a guide—it is a roadmap to informed engagement, grassroots-level empowerment, and nation-building through communication. With its comprehensive product details, promotional strategies, and campaign ideas, it equips India Post officers to confidently deliver value, build trust, and lead change from the ground up.
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